Malaysia – dentsu Malaysia has elevated Winnie Chen-Head to the position of managing director of media to further drive transformation and innovation of the network’s media practice in the market.
In this appointment, Chen-Head will take over Pankaj Nayak, who led dentsu Malaysia’s media practice in an interim role since April 2023. Nayak will now focus on his role as managing director of media at dentsu Singapore.
Chen-Head brings with her over 23 years of experience as a marketing strategist. She joined dentsu Malaysia in 2021 as head of product and solutions for its media business. She has played a vital role in developing and scaling new solutions for clients, all while leading consistent business growth.
Concurrently, Chen-Head also served as the head of iProspect Malaysia, leading the media agency to anchor itself as a digital-first agency and refine its scope of offerings for clients.
In her new role, she will report directly to Audrey Chong, CEO of dentsu Malaysia.
Commenting on the appointment, Chong said, “With her proven track record in steering effective transformation and strategic growth within our network, Winnie is a natural choice to take our media practice in Malaysia to the next phase of growth. She takes over at a pivotal moment with the firm foundations that have been laid by Pankaj in his time with us. I am confident that Winnie and Pankaj will continue to work closely together and alongside our media practices across Southeast Asia to deliver an even stronger proposition for clients across the cluster.”
On her appointment, Chen-Head also shared, “As we help our clients navigate an increasingly dynamic business landscape, innovative and transformative strategy and growth take centre stage. This is what we at dentsu are committed to delivering for our clients. I am grateful to be able to work with our dedicated media teams in dentsu Malaysia to elevate brand transformation through impactful and agile media strategies that are adapted for the ever-changing external environment.”
