Category: Global
drcom, a global life sciences medico-marketing agency, has announced the appointment of Gwenael Meneux as its new deputy CEO, taking over from founder Didier Roumengas before the end of the year.
Imagine a world where every customer interaction is not just a transaction, but a meaningful conversation. A world where businesses can anticipate customer needs, respond with precision, and engage at a personal level that transforms the customer experience.
For our latest Top Story story of this year, we spoke with Khairul Mondzi, executive creative director at BBH Singapore to learn more about the creative process for this outdoor campaign, and what’s next for their campaign work with STB for its “Made in Singapore” campaign.
Global digital experience software company Sitecore has announced the appointment of Dave O’Flanagan as its new chief executive officer, along with a series of key leadership and board changes to drive innovation and growth.
In the ever-evolving marketing landscape, one technology emerges as the potential linchpin – Gen AI. Revered for helping businesses move further, faster and more efficiently, does it also hold the key to a new way of marketing?
The collaboration underscores Coca-Cola’s ongoing technology transformation, underpinned by the Microsoft Cloud as Coca-Cola’s globally preferred and strategic cloud and AI platform.
Global marketing and communications group Stagwell has announced it has added the Leverate Group, an integrated and independent full-service agency based in Indonesia, to its expanding Global Affiliate Network.
The partnership will provide campaign solutions that enable brands to avoid spreading false information on social media, using the technology-driven performance unit, KINESSO, and the research data from IPG Mediabrands’ media intelligence and investment section, MAGNA. Political, environmental, medical,...
Interactive visual marketing platform Wootag has teamed up with Lemma, an omnichannel SSP for emerging formats, to offer brands the unique opportunity to leverage the growing audience engagement within digital-out-of-home (DOOH) and connected TV (CTV) media and elevate their visual interactive marketing...
Global media measurement and optimisation platform Integral Ad Science (IAS) has announced the expansion of its ‘Brand Safety and Suitability Measurement’ product to now include the Global Alliance for Responsible Media (GARM) category of misinformation across Facebook and Instagram Feeds and Reels....
