Top Story: Jaslin Goh on boosting foodpanda’s q-commerce marketing capabilities as VP of marketing
Teddy Cambosa
Top Story: Jaslin Goh on boosting foodpanda’s q-commerce marketing capabilities as VP of marketing
Marketing Featured APAC
Top Story: Jaslin Goh on boosting foodpanda’s q-commerce marketing capabilities as VP of marketing
April 30, 2024
Teddy Cambosa
For our next Top Story of the year, we spoke with Goh a month into her new role to learn more about her marketing goals with foodpanda, how she managed to shift to a new industry, and what q-commerce marketing...
Top Story: Behind the scenes of STB’s global OOH campaign with BBH Singapore, The Shophouse @ Publicis
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Top Story: Behind the scenes of STB’s global OOH campaign with BBH Singapore, The Shophouse @ Publicis
| April 29, 2024
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Top Story: Jaslin Goh on boosting foodpanda’s q-commerce marketing capabilities as VP of marketing
Marketing Featured APAC
Top Story: Jaslin Goh on boosting foodpanda’s q-commerce marketing capabilities as VP of marketing
April 30, 2024
Teddy Cambosa
For our next Top Story of the year, we spoke with Goh a month into her new role to learn more about her marketing goals with foodpanda, how she managed to shift to a new industry, and what q-commerce marketing capabilities the industry can expect more from one of the region’s largest food delivery companies.
Top Story: Behind the scenes of STB’s global OOH campaign with BBH Singapore, The Shophouse @ Publicis
Marketing Featured Global
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| April 29, 2024
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Google delays third-party cookie deprecation–again: here’s what APAC industry leaders are saying
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Google delays third-party cookie deprecation–again: here’s what APAC industry leaders are saying
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MARKETECH APAC kicks off ‘E-Commerce Marketing Series’ in Malaysia, sparking discussion on the future of e-commerce
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| April 19, 2024
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What’s NEXT: The programmatic supply chain for 2024

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Crunchyroll appoints two PR firms as strategic comms partner in SEA, India
MarketingAPAC

Crunchyroll appoints two PR firms as strategic comms partner in SEA, India

BY Teddy Cambosa | April 30, 2024
Singapore – Popular anime streaming service Crunchryroll has appointed India-based Bloomingdale PR and Singapore-based Eastwest PR as their strategic communications agency partners in India, Indonesia, the Philippines, and Singapore. Based in India, Bloomingdale will be responsible for strategic planning and coordination of Crunchyroll’s regional PR efforts in India, Singapore, Indonesia, and the Philippines. The scope...READ MORE
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Top Story: Jaslin Goh on boosting foodpanda’s q-commerce marketing capabilities as VP of marketing
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Imagine a world where every customer interaction is not just a transaction, but a meaningful conversation. A world where businesses can anticipate customer needs, respond with precision, and engage at a personal level that transforms the customer experience. The next 2024 revolution in customer engagement entails breakthrough features that redefine the standards of online customer...READ MORE
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Seoul, South Korea – McDonald’s Korea has partnered with global advertising agency Leo Burnett Korea to create its latest campaign that shines light on the living conditions mothers and other caregivers undergo when their child is hospitalised.  Titled ‘Mom’s Bed’, the campaign puts a spotlight on the hundreds of thousands of mothers in South Korea...READ MORE
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Philippines – The Department of Trade and Industry (DTI) has formed a partnership with Jollibee Foods Corporation (JFC) and the Jollibee Group Foundation (JGF) to promote the growth of Filipino micro, small, and medium-sized companies (MSMEs).  The DTI stated that on April 17, a memorandum of agreement was signed with JFC and JGF, formalising the...READ MORE
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In this episode of the What’s NEXT 2023 Interview series, we talked to JJ Eastwood, managing director at Carousell Media Group, who discussed the growth of CMG as well as the benefits of advertising on the many different channels available to marketers through retail media networks.
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Singapore – drcom, a global life sciences medico-marketing agency, has announced the appointment of Gwenael Meneux as its new deputy CEO, taking over from founder Didier Roumengas before the end of the year.  Meneux will be implementing drcom's strategic plan through his extensive experience and leadership. The appointment of Meneux demonstrates drcom's commitment to strengthening...READ MORE
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Chirag Desai, Head of IT Digital Solutions, The Hong Kong Jockey Club

In our third episode of What’s NEXT 2023 Interview series, we sat with Chirag to talk about how the brand evolved throughout its digital experience journey.

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Preetham Nadig, Head of Product & Engineering, Digital & Data Solutions, Zuellig Pharma

In our next instalment of the What’s NEXT 2023 Interview Series, Preetham shared Zuellig Pharma’s meaningful digital transformation journey amidst the pandemic.

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JJ Eastwood, Managing Director, Carousell Media Group

In this episode of What’s NEXT 2023 Interview Series, JJ discussed the growth of CMG and the benefits of advertising on the many different channels available to marketers through retail media networks.

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What’s NEXT 2023: Metaverse Marketing Activations in APAC Webinar

Exploring the metaverse and its vast opportunities, the webinar also welcomed some of the industry’s brightest minds from Accenture Song, HSBC, Talkwalker, and Virtue Worldwide to discuss the challenges, opportunities, what consumers are saying, and what’s NEXT in 2023 for metaverse marketing activations.

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