Brisbane, Australia – Brand and customer experience agency at VMLY&R has announced the launch of its VMLY&R Commerce offering in Brisbane, Australia–and encompasses retail strategy, shopper marketing, e-commerce, social commerce, and experiential marketing.
The agency will have an on-the-ground presence for VMLY&R Commerce in Brisbane and leverage both Sydney and Melbourne offices for delivery, as well as the global network. Globally, VMLY&R Commerce has 5,000 team-members in 44 countries.
Adam Kennedy, managing director at VMLY&R Brisbane, said, “We’ve always been strong in retail generally in this market. But this takes it to a whole new level, and it’s something our clients have been asking for. It also means that we can fulfil a truly end-to-end experience. At VMLY&R, we exist to ‘Create Connected Brands’. The purpose of VMLY&R Commerce is to ‘Convert Connected Brands’. Clients need both.”
Meanwhile, Kate Warren-Smith, managing director for Australia at VMLY&R Commerce, commented, “We are in a new era. To be truly effective today, Commerce has to build brands as well as build baskets – consumers and shoppers expect a seamless transaction, but they want a great interaction with a brand too. That’s the essence of ‘Creative Commerce’ – inspiring conversion. And that’s what we do best.”
Lastly, Jon Cook, global CEO at VMLY&R, said, “Commerce is one of the fastest-growing capabilities for VMLY&R globally. It’s exploded, because these days Commerce can take so many shapes and forms – it can be gamified, socialised, livestreamed or experienced with all the senses, across every channel at any moment in the consumer journey.”
