Singapore – Contemporary global creative and media agency VaynerMedia has announced the launch of its consulting products in the Asia Pacific region, designed to bring social to the centre of marketing.
VaynerMedia Consulting, first launched in 2020 in the US, is a modern-day offering designed to help brands bring social (i.e., the consumer) to the centre of their marketing organisation. These innovative offerings tap into the agency’s disruptive thinking and profound cultural insights to revolutionise the way their clients market their brands.
From immediate audits and rapid workshops to in-depth accelerators, modern marketing sprints, and full white-glove support, VaynerMedia’s offerings are designed to suit the varied needs of the marketplace to suit all timelines and budgets.
The consulting products are tailored to meet the dynamic needs of the marketplace, making VaynerMedia’s pioneering approach more accessible than ever. VaynerMedia Consulting is set to complement its existing professional services.
The products to be launched in APAC will focus on four core pillars: ‘social at the centre’, ‘platforms and culture’, ‘modern comms planning’, and ‘holistic commerce’.
VaynerMedia’s consulting products are the latest in a series of innovations from Gary’s communications group, VaynerX, of which the former is part.
Shrey Khetarpal, head of client partnership and growth for Asia Pacific at VaynerMedia, will spearhead the Asia Pacific consulting offering. Khetarpal successfully led the client partnership for the agency in the region over the past 3 years. He will continue to report to Tim Lindley, managing director of VaynerMedia Asia Pacific, in addition to Kaylen McNamara, global chief business officer of VaynerX.
The consulting team will be based across VaynerMedia’s Asia Pacific offices and will tap into the agency’s global consulting practice to deliver world-class expertise to clients.
Gary Vaynerchuk, chairman of VaynerX and CEO of VaynerMedia, said, “At VaynerMedia, our goal is to drive business results for our clients. As the industry continues to evolve, so will VaynerMedia provide the utmost value.”
He added, “Over the past 18 months, we’ve received an enormous amount of inquiries in APAC from organisations looking to work with us. Our social at the centre of marketing approach, which puts the consumer first, is resonating. We also understand the political dynamics of agency life and contracts, and I am always looking to eliminate friction to give people the opportunity to work with us. With consulting, our goal with every engagement is to provide more value than you paid for, leaving you with a volume of strategic insights, solutions, and ideas, as well as a practical plan to make it real and sustainable.”
