Hong Kong – Integrated communications agency The Hoffman Agency has been recently appointed by the Hong Kong arm of tech giant Microsoft to handle its public relations business, effective 1 July. Said appointment comes in line with the company’s 30th anniversary and the upcoming launch of Azure Availability Zones in Hong Kong.
Through the agency appointment, The Hoffman Agency will work to strengthen Microsoft Hong Kong’s position as a leading technology partner for Hong Kong businesses with a focus on cloud computing, hybrid workplace and cybersecurity. In short, this will bring a fresh perspective to strengthen Microsoft Hong Kong’s communications efforts.
In addition, the agency will be responsible for developing external communications programs, aimed at showcasing how Microsoft Hong Kong is using its technologies to empower individuals, businesses and organizations across different sectors, and its partner network, to emerge stronger in the post-COVID world.
According to Kevin On, general manager for Hong Kong at The Hoffman Agency, both companies share the same vision of empowering companies to solve business problems. He added that the agency will take a fresh, innovative approach to communications and support Microsoft Hong Kong to achieve more as they celebrate 30 years in the city
“Microsoft plays a key role in helping businesses transform globally and locally, and we are excited to be a part of this. There are unique and powerful stories behind every technological advancement, and our mission is to bring these to the fore and convey Microsoft’s empowered Hong Kong narrative in a compelling way,” On stated.
The Hoffman Agency has also been recently appointed by Shutterstock earlier this year to handle the company’s communication accord from March to December 2021.
