USA – Global digital experience management platform Sitecore has recently announced the appointment of Kathie Johnson as its new chief marketing officer, wherein she will be leading marketing for the platform based out of the firm’s headquarters in San Francisco.
Prior to her appointment, Johnson served as the chief marketing officer of Talkdesk, where she led the firm’s marketing organisation through a transformative growth period, taking the company from 66th place in the Forbes Cloud100 list in 2019 to 8th place in 2022 and 2023.
As Talkdesk’s first CMO, Kathie helped the organisation create and launch a vertical approach, expand into new countries in EMEA, APAC and Latam, and extend the product portfolio.
In her 25 years in the industry, Johnson also worked at Salesforce, where she was the senior vice president of marketing, as well as the vice president of marketing for Salesforce’s Commerce Cloud.
Speaking on her own appointment, Johnson said, “I am excited to join Sitecore because of its innovative technology that is a true game changer for CMOs and CDOs who seek to differentiate their companies through superior digital experiences.”
“Sitecore is a leader in its space and continues to innovate by prioritising a roadmap focused on SaaS-based, cloud native tools built on composable architecture. I am thrilled to be part of Sitecore’s journey and look forward to working with our customers, partners, and employees around the globe,” she added.
Meanwhile, Steve Tzikakis, CEO of Sitecore, said, “Kathie’s track record as a marketing leader speaks for itself. Her formidable background securing brand expansion and delivering incredible digital experiences will massively contribute to Sitecore’s efforts to disrupt, accelerate and innovate digital experience delivery.”
“Sitecore’s compelling message offering SaaS-based, composable solutions will be greatly aided by this wonderful addition to our leadership. On behalf of Sitecore, we are thrilled to welcome Kathie to our team,” he concluded.
