Jakarta, Indonesia – Petite Fleur, a florist based in Singapore, has announced the expansion of its operations with the launch of Petite Fleur Indonesia.
This new venture of bringing Petite Fleur to a new market was motivated by a desire to share their unique floral arrangements with a broader audience with a love of fresh blooms.
Petite Fleur’s decision to expand into Indonesia is backed by extensive market research, which identified an opportunity for same-day fresh and premium flower delivery services in Jakarta.
Through this expansion, Petite Fleur will be capitalising on the city’s vibrant atmosphere, dynamic lifestyle, and fertile ground for growth with a comprehensive market entry strategy that includes establishing a robust logistics network to ensure swift deliveries across Jakarta and its surroundings.
With this in mind, Petite Fleur Indonesia takes a bespoke approach to its product offerings to delight customers. Rather than replicating its entire Singapore collection, the company’s founder personally handpicked popular floral varieties to be featured on the new website, ensuring a personalised experience for Indonesian customers.
With a vision to become the leading florist in the Asia Pacific region, Petite Fleur actively seeks new partnerships and collaborations with local brands in Indonesia, aiming to build brand awareness, foster trust, and strengthen brand affinity among Indonesian consumers, further solidifying its position as the preferred choice for premium floral services.
Talking about the expansion, Patricia Tanuwijaya, founder and CEO of Petite Fleur, said, “We are thrilled to extend our presence into Indonesia, bringing our passion for floral artistry to a new audience. With our carefully curated offerings and commitment to customer satisfaction, we look forward to forging lasting connections and creating memorable experiences for customers across borders.”
