New York – Customer data platform Amperity has been selected by beauty brand Shiseido Americas as the foundation of its first-party data strategy, to assist with creating connected and personalised digital customer experiences across all of its brands.
As consumer shopping preferences and behaviours evolve, Shiseido Americas will be using the assistance of Amperity in bringing a comprehensive solution to managing multiple data sources across its various brands to advance their marketing goals.
In this partnership, Shiseido Americas will be aiming to target shoppers with affinity-based, personalised communications throughout their journey using Amperity’s patented, AI-powered identity resolution and unified customer profiles.
Commenting on this collaboration, Kristin Morseman, senior vice-president of digital transformation at Shiseido Americas, said, “As an omnichannel retailer, we are laser-focused on understanding our customers and the channels they want to interact in, while ensuring we are delivering consistent customer experiences. With Amperity, we can unify and activate all of our customer data with the goal of creating a seamless omnichannel journey for our customers.”
Meanwhile, Barry Padgett, CEO at Amperity, mentioned, “The luxury beauty market is at the forefront of digital innovation, and they are finding unique ways of using data to gain a competitive edge in an omnichannel retail environment. By partnering with Amperity, Shiseido Americas now has the critical data foundation required to enable them to deliver real-time personalised customer experiences across in-store and digital worlds.”
