Australia – Media producer and distributor Seven West Media (SWM) has renewed its partnership with Taboola, a software development company. SWM has extended its cooperation with Taboola for an additional multi-year period after experiencing substantial growth across all of its digital platforms during the initial multi-year agreement.
The partnership between the two companies began in 2020 with the goal of enhancing activation opportunities across its digital assets. The partnership also included the roll-out of several Taboola platforms and tools to allow SWM to maximise traffic, grow its subscriber base and increase audience engagement.
Adam Singolda, founder & CEO of Taboola, expressed that they were delighted to be able to deliver strong results for SWM over the course of the 3 year partnership.
“SWM’s decision to re-sign with us affirms their immense satisfaction with our offering and its ability to deliver powerful insights for premium publishers and content creators. We’re looking forward to the next stage of our journey with SWM and continuing to enhance and expand their digital platforms,” he added.
Meanwhile, Evadne Janeke, head of commercial product for SWM, commented, “Taboola has delivered on its goal of strengthening our digital portfolio and market offering. We’ve seen a significant increase in traffic and audience engagement across our leading digital news platform, and we’ve been able to use Taboola’s insights to deliver more organic, branded content that connects and appeals to our audience. We’re looking forward to continuing our collaboration with Taboola as we continue to grow our digital footprint. Another great example of partnering for growth.”
