Singapore – Martech platform Involve Asia has announced the appointment of Rene Menezes as its newest president of the organisation, where he will be leading the commercial development of the organisation and will work in tandem with CEO and founder Jimmy How to manage the company and its stakeholders.
He brings over 25 years of leadership experience to Involve Asia, including most recently as director for the Southeast Asian partner office of SimilarWeb, and as former CEO of ad tech CtrlShift.
In addition, he also brings an ethos of entrepreneurship with one of his first ventures as a startup founder, providing a low-risk model for the largest digital media companies to enter emerging markets, highlighted by a client list that included Yahoo!, MSN, Facebook, Waze, Spotify, BBC, ESPN, and Disney.
Speaking about his appointment, he stated that as a board member of Involve Asia over the past eight years, he has witnessed the growth of Involve’s business and value creation for both publishers and advertisers. He also added that he is excited to deepen his work with the team as they cement their position in e-commerce marketing in Southeast Asia.
“Involve Asia’s platform is already used by many of the largest advertisers, merchants, and publishers in the region as a reliable source of leads, actions, and sales. The time is now ripe to ensure that more companies are exposed to and leverage the power of our platform, its reach and our know-how,” he stated.
Menezes added, “Since the pandemic began, there has been a surge in e-commerce adoption across Southeast Asia. The market is going to see a more aggressive Involve Asia acquire new clients as the pool of potential customers which can benefit from our services has grown exponentially.”
Meanwhile, How stated, “Rene has advised the business since its inception and has been able to lend counsel through some challenging decisions and helped us take actions that had a lasting positive impact on the company. I’m excited to have him in the trenches beside me as we charge forward to build on our recent performance with far more aggressive goals for the short and mid-term.”
