Maldives – Maldives Marketing and Public Relations Corporation (MMPRC), the national tourism office responsible for carrying out promotional activities for the Maldives, has partnered with British mass media firm News UK, to launch a new campaign that aims to drive brand awareness for the country as a holiday destination.
News UK distributes news of all beats via newspapers, websites, and radio broadcasting. It is the current publishers of The Times, The Sunday Times, and The Sun newspapers. The partnership seeks to promote Maldives as a safe haven, prepared to welcome tourists from all over the world. It will focus on promoting the resorts, hotels, guesthouses, and liveaboards, as well as the unique experiences available in the country, and the geography of the scattered islands which provide the ultimate natural social distance for tourists.
Through the partnership, News UK will be releasing articles with the latest information on the Maldives and the most up-to-date travel guidelines across its different news distribution platforms, which would reach the travel trade and potential travellers from the United Kingdom.
According to MMPRC, a total of 1,312,706 tourists arrived in the Maldives in 2021, and the top five markets during this period were India, Russia, Germany, and the UK, as well as the USA. During this period, a total of 62,188 arrived from the UK to the Maldives, about 4.7% of the total arrivals.
“MMPRC has conducted several marketing activities in the UK market during last year. This includes webinars, joint marketing campaigns, media interviews, familiarisation trips, roadshows, and participation in major travel trade fairs and exhibitions. Ongoing activities for this market include joint marketing campaign with British Airways and digital campaigns with tour operators and travel agents,” said MMPRC.
The campaign will be conducted for one month, starting January to February.
