Sydney, Australia – The Australian arm of insights and consulting company Kantar has announced the appointment of Irene Joshy as the new head of creative for its Creative Domain division, effective immediately.
She brings a wealth of experience to Australian clients, which includes over 18 years in the wider Kantar business and most recently leading its creative development arena across Asia-Pacific.
Prior to her appointment, Irene began her career teaching social anthropology and social research at the University of Mumbai before moving into consumer insights research and advertising, including tenures at Colgate Palmolive, Lowe Lintas and Nielsen. Her time in Asia-Pacific spans countries like India, China and Singapore with a remit across North and South-East Asia.
Speaking about her appointment, she stated that she is thrilled to be a part of this ‘super achiever team’ whose mantra is ‘great things in business are never done by one person’. She also added that she looks forward to joining a team of passionate people who help steer clients’ growth through impactful creative.
“Drawing on the world’s largest database, behavioral measures, neuroscience capabilities and extensively validated solutions, we show brands how to develop and optimise their advertising to stand out, create meaningful impressions and generate sales,” Joshy stated.
She added, “Kantar’s creative domain is driven by the knowledge that successful campaigns start with a clear human insight, and tell stories that resonate, consistently, across all touchpoints. They communicate a meaningful difference, generate sales in the short-term, build brands in the long-term and have the power to increase ROI ten-fold. I love helping clients and brands to navigate the creative journey from identifying the best idea right through to flawless execution and best practice learnings for their next campaign.”
She will report to Jon Foged, managing director for insights at Kantar ANZ, as Joshy will be relocating from Singapore to Melbourne to conduct her official duties.
“We are thrilled to have Irene join us in Australia. Her most recent work in creative and advertising across Asia-Pacific has informed powerful client strategies through the lens of culture and consumer insights and into early-stage creative development. Irene is hugely client-centric, tenacious, has a strong willingness to support both our people and clients, and brings a high dose of energy to our business,” Foged stated.
