India – The Indian video market grew 37% in the past year and stood now at U$S3.8 billion, according to the Future of Video India virtual conference organised by Asia Video Industry Association (AVIA) in April 2022.
Mihir Shah, VP of Media Partners Asia in India, one of the keynote speakers, opened the conference with an outlook on India’s video market, which showed a sharp rebound in the TV advertising market, after a depressed 2020. According to Shah, with a total video market worth US$12 billion and growing at 9% CAGR in the next 5 years to US$20 billion, the AVOD market was also predicted to remain buoyant and triple in the next five years, with SVOD tripling as well.
Manoj Gurnani, CTO & head of strategy for India, Nokia, also one of the keynote speakers at the conference, shared that a new generation of technology was going to bring more capabilities and more efficiencies. With 5G bringing on fixed wireless capabilities, it was going to be a great enabler, which would lead to the enhancement of the quality of experience.
Avinash Kaul, CEO, Network18, managing director, A+E Networks TV18 summed up the optimism for the industry in his closing keynote and said, “The future of video has always been bright and will continue to shine brighter and brighter.” With the online video ecosystem having opened up, funding and content had also poured in, with money coming into the ecosystem from all sources.”
Kaul added that having opened up the online video ecosystem, funding and content had also poured in. With greater investment in technology and data, content was also getting shaped because of analytics and there was also a new future for data driven companies to tap into funding.
