India – With Meta’s new microblogging social app Threads reaching an all-time high of more than 150 million downloads in total during its first week, India is said to be the leading force in contributing to the success of Threads, accounting for approximately 32% of its total downloads globally, according to data revealed by data science agency data.ai Intelligence.
Until now, the origin of Threads installations has been limited to a single global figure. The app has established the largest footprint in India, which has accounted for about 32% of its downloads.
Indian consumers have been known to flock first to new social platforms in the past, with ByteDance’s TikTok becoming a cultural phenomenon there before it ceased operating in the country. At the same time, India is also Twitter’s second-largest market in terms of both lifetime downloads and monthly active users.
The report also found that besides India with 32% of global downloads, other major contributors to Threads downloads hail from Brazil with 22%, the United States with 16%, Mexico with 8%, and Japan with 5%.
