Bangkok, Thailand – Credit card brand First Choice in Thailand has released its newest ad – a parody of making the world’s first metaverse commercial. The ad was developed by creative agency Leo Burnett Thailand who shared that the inspiration was none other than the coming of the metaverse and how it is becoming a hot topic for younger generations across the globe.
The agency shared that the brand aimed to promote its credit cards to a young and blockchain-savvy audience, which gave them the idea: Why not shoot the commercial entirely in the metaverse?
With metaverse an entirely new phenomenon, the agency spun a sarcastic flavour to the ad ‘Metaverrrrrr,’ which shows the First Choice marketing team working alongside Thai Stars Mario and Pattie. The ad demonstrates how unique the demands and challenges will become in shooting in a metaverse setting, such as lagging and disappearing avatars.
“As a credit card brand for the young generation, First Choice is jumping on the Metaverse trend with a unique vision for brand communications and a funny, witty execution,” says Athip Sinpagekan, EVP and head of marketing at First Choice.
Sompat Trisadikun, chief creative officer at Leo Burnett Thailand, added, “We loved the idea of filming in the Metaverse in a style that will engage this generation of banking customers. It’s relatable, timely, complete with glitches and poor signals: we hope it will stand out in a category that is often safe and conservative.”
First Choice credit cards offer benefits such as credit health checks, spending alerts, bonus points and cashback rewards. ‘Metaverrrrrr’ builds on another recent campaign by Leo Burnett Thailand, which is the First NFT Credit Card ART Collaboration.
In January, First Choice unveiled its first NFT Credit Card ART Collaboration, a one-of-a-kind NFT token designed in collaboration with Thai NFT artist PUCK.
“The banking system is facing radical transformation as a new generation moves towards the blockchain system. We have been working with Leo Burnett Thailand to let them know that First Choice is ready to face the change together. Our goal is to penetrate this market and promote our brand image to suit the lifestyles of the Metaverse,” added Sinpagekan.
