Hong Kong – Global programmatic digital out of home (DOOH) adtech company Hivestack has been selected as programmatic digital out of home (DOOH) partner by a couple of global advertising and media companies including GroupM, Xaxis, Publicis, Havas and dentsu International Hong Kong.
Through these partnerships, Hong Kong-based advertisers will now be able to capitalize on the benefits of programmatic buying, activating against premium programmatic DOOH inventory through the Hivestack DSP via open exchange and Private Marketplace deals.
To date, programmatic DOOH is one of the fastest growing channels in Hong Kong and provides crucial opportunities for media buyers to plan and deliver contextualized, targeted and measurable campaigns at scale across premium DOOH inventory in the region.
Troy Yang, managing director for North Asia at Hivestack, said, “These partnerships are a testament to continued growth of programmatic DOOH opportunities across North Asia, we are delighted to have the opportunity to work with such influential leaders in media and advertising to pioneer programmatic DOOH in Hong Kong.”
Kenny Ip, head of investment for Hong Kong at GroupM, said, “It’s great to have partnered with Hivestack who continue to drive programmatic digital out of home (DOOH) in Hong Kong.”
Andy Chung, managing director at Xaxis and INCA, said, “We are pleased to recognize that Hivestack is the pioneer and specialist in this area, capable of advanced solutions & features. We look forward to working with Hivestack and bringing these benefits to our GroupM clients.”
Meanwhile, Andrew Cawte, managing director at Havas Media Hong Kong, commented, “Thanks to our partnership with Hivestack, we at last have the opportunity in Hong Kong to buy premium programmatic DOOH inventory, at scale. This is game changing for advertisers here.”
Hivestack has seen significant growth in 2021 following several global expansions including China, Hong Kong and Taiwan earlier this year, most recently onboarding new premium supply side partnerships in Hong Kong.
Tammii Pang, head of PMX at Publicis Media Hong Kong, said, “This is an incredibly exciting time for the DOOH market in Hong Kong. We look forward to collaborating with our new partners at Hivestack to leverage their market leading programmatic technology and offer our clients a way to precisely engage audiences outside of the home.”
Meanwhile, Anna Chan, CEO of Media LoB, dentsu International Hong Kong, commented, “As an integrated solutions provider, we are glad to partner with Hivestack to offer a more seamless and innovative consumer journey for our clients, as DOOH is becoming an increasingly vital media touch point.”
