Hong Kong – Global clothing brand ESPRIT has announced a slew of digital and marketing leadership appointments to boost its international expansion. The new appointees are namely Edwin Pak as chief technology officer; Maximilian Wang as vice president and head of marketing and communications; Calvin Wang as vice president and head of brand strategy, innovation and partnerships; Ivy Au as vice president, head of digital marketing; and Tiffany Chu as vice president and head of e-commerce and CRM.
These seasoned professionals will lead ESPRIT’s e-commerce expansion, creating a seamless experience by integrating physical and digital businesses across its online and retail stores worldwide, bringing customers closer to its refreshed offerings. All new appointments report to Larry Luk, chief digital and marketing officer at ESPRIT, who was recently appointed in March this year.
With over 20 years of international experience, Pak will spearhead the development of ESPRIT’s digital offering by leveraging his extensive experience in enterprise systems development and creating game-changing digital solutions for industry giants including Hitachi and ABB.
Meanwhile, Maximilian Wang has more than 17 years’ experience including senior lead roles in both in-house and in agency, and will oversee branding, corporate communications, brand & loyalty marketing, and visual merchandising to cement ESPRIT’s impression and relevance to new and existing customers worldwide.
With over 12 years of fashion retail, editorial and brand management experience, Calvin Wang will steer the co-creation of ESPRIT’s brand strategy to meet international business ambitions and rejuvenate its fashion presence.
On the other hand, Au arrives with over 17 years of experience across APAC, and will bridge brand marketing and e-commerce to drive channel deployment efficiency, and amplify the effective use of data to locate and reach the right audience with messages that drive sales conversion.
Lastly, Chu joins boasting over 10 years of experience in e-commerce, and will be responsible for expanding ESPRIT’s digital footprint and accelerating the establishment of e-commerce touch points, as well as working together with the product, brand marketing, digital marketing and technology functions to ensure the brands’ digital success.
Speaking about the appointments, Luk said, “I am pleased to have such an array of experienced and sophisticated talents joining us in this exciting mission to breathe new life to the ESPRIT brand. The team’s regional expertise will add significant value to the rollout of our eCommerce expansion strategy. I look forward to leveraging their passion and expertise in brand building to continue to bolster the ESPRIT brand across key international markets.”
