Category: Southeast Asia
Petite Fleur's decision to expand into Indonesia is backed by extensive market research, which identified an opportunity for same-day fresh and premium flower delivery services in Jakarta.
With Malaysia standing as the heart of Southeast Asia’s e-commerce hub, the demand in the market for being up to date on the latest innovations and strategies in the e-commerce realm grows more significant with each passing day.
Tilt Agency, a digital marketing and creative media agency, announced significant appointments in its creative solutions for clients across all industries. It kicked off with the appointment of Karn Singh as the new group creative director of Tilt.
MARKETECH APAC spoke exclusively with the team at TBWA\Media Arts Lab Singapore to learn more about the agency’s creative strategy for this campaign and how it effectively leverages the cultural significance of Hari Raya to resonate with Malaysian audiences.
We spoke exclusively to Teejae Sonza, Senior Marketing Director of Coca-Cola Trademark, Coca-Cola ASEAN & South Pacific to learn more about the multinational company’s direction to Lunar New Year campaigns, as well as stressing how its iconic drink has been the centrepiece of personal connections throughout...
dentsu Malaysia has elevated Winnie Chen-Head to the position of managing director of media to further drive transformation and innovation of the network’s media practice in the market.
This collaboration leverages Affilired’s deep travel industry expertise and impact.com’s best-in-class partnership management platform to unlock new markets, optimise campaign performance, and drive measurable growth for industry leaders.
This football season, Carlsberg will bring football excitement to LFC fans across the SEA region by leveraging Grab's multiple touchpoints, online to offline.
The expansion highlights social impact as a primary goal, utilising RICE's ESG communications experience and partnerships with international development organisations, non-profit organisations, and global corporations. Leading the regional expansion initiatives and overseeing operations in Thailand,...
Based on the idea that every act can make a difference, the refreshed campaign tagline, “Save water. Big ways, small ways. All OK!”, aims to spur people across the nation to play their part in building a sustainable water future for Singapore.
