Last April 20, MARKETECH APAC, with Braze, gathered marketing leaders in SEA to discuss brands' strategies in customer acquisition and retention in the post-pandemic.
How can loyalty marketing be key in successfully navigating a cookie-less world? Join us this April 28 in an industry discussion as we delve into the topic.
‘Social Ads and Consumer Perception study – Singapore Edition’ aims to provide readers with the current behaviour and perception of Singaporean consumers towards social media and more specifically, in-feed ads.
The bar for consumer engagement has been significantly raised over an amplified digital activity. Let this report be your guide as you strategize to be up to par.
The consumer has been transformed by the pandemic in a multitude of ways. This - right here - is your over-arching, definitive guide to the Malaysian market.
With social media transforming the purpose it serves to users, brands can't just anymore look at singly each platform. This is what you must do instead this 2022.
The present time has pressed for the crucial importance of digitization, but where do you actually start? The latest on our What's NEXT series - we talk about why marketers should consider adopting a DXP, moreover, a composable DXP.
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