Category: Featured
MARKETECH APAC spoke exclusively with Sonal Patel, vice president for Asia-Pacific at Quantcast, to learn more about Quantcast’s vision in the region, their forecasts for the industry in APAC, as well as actionable insights for brands to consider in navigating a renewed adtech scene this year.
SleekFlow is proud to announce its participation as a Gold Sponsor in MARKETECH APAC’s “What’s NEXT 2024: Marketing in Singapore” conference. The company will take the lead in driving the conversation on improving omnichannel customer experiences for enterprises.
For MARKETECH APAC’s latest Milestone Series piece, we spoke with Srikanth Ramachandran, founder of Moving Walls, to share one of his greatest milestones — employing programmatic DOOH technology to guide charitable initiatives needing exposure on digital screens situated in the real world.
For Ong Hock Chuan, Maverick Indonesia’s co-founder and managing partner, there is no exciting secret or formula to successfully lead an agency like Maverick. Instead, he only emphasises that leading is not an easy task, in which he stresses that one must simply lead and work with meaning and fulfilment.
The question is: is there still hope for TV advertising in the Philippines? If so, what trends should we look forward to, and how should brands and media entities work together to stay afloat amidst an uncertain media landscape?
The loss of third-party cookies will completely disrupt the digital media ecosystem. While most advertisers think about third-party cookies in the context of targeting, they are used across a variety of tools that span data collection, audience segmentation, data onboarding and, most importantly, measurement....
The state of e-commerce today is characterised by unprecedented growth, innovation, and transformation. As the e-commerce landscape continues to evolve quickly, the need for continuous learning and collaboration has never been more crucial for businesses to stay on trend and thrive in today’s economy.
To help navigate through this phenomenon, global cloud communications platform Infobip, with market intelligence firm IDC, have teamed up with MARKETECH APAC to present the report, ‘Revolutionizing Customer Experience through the Power of Conversational Commerce’, providing guidance to marketers and...
o help marketers unlock the potential of AI in customer engagement at a time when it matters the most, MARKETECH APAC returned with an exclusive webinar last January 24 titled “What’s NEXT 2024: Customer Engagement in Asia”, which aimed to impart valuable insights to marketers on how to properly integrate...
Global cloud communications platform, Infobip has launched the marketing guide ‘What Customers Want (A Retailers Guide to Digital Customer Experience)’, to offer businesses a simpler way to understand what shoppers want and what solutions and tools they can utilise in order to successfully answer these...
