MARKETECH APAC
Securing executive buy-in is critical. More than just a checkbox, it’s the fuel that propels organisational transformation forward. When leadership fully embraces the journey, they not only pave the way for change but also inspire their teams to rise to the challenge.
Rather than thinking about the alphabet soup of company types, such as DSPs, DMPs, CDPs and SSPs, we should instead start thinking in terms of supply chain components.
PubMatic is in a unique position to bring this solution to market because we have well-established sell-side technology that was complemented with our 2022 acquisition of media measurement and reporting platform, Martin.
Let’s acknowledge that there’s a lot we still don’t know. Embrace the potential of testing new contexts, as this allows us to tap into users in unexpected environments. A/B testing across different contexts yields valuable insights into which environments fuel outcomes and efficiencies.
Design Bridge and Partners came up with a concept that goes beyond standard browsing after taking into account the changing expectations of Chinese consumers. The “Ultimate dream island” concept is employed to create a refined and energising shopping experience.
All country managers in the APAC will now report to Randa, who will work together with them to identify and develop new income opportunities in the creator and influencer marketing industry.
The retail and search media management product from XPO: The Mars Agency offers capabilities to the Australian market by fusing their expertise in shopper marketing with 20 years of experience in global retail media and data-driven measurement.
Lalchere has 20 years of experience in internal HR and HR management consulting. She has experience as a management consultant, trainer, and HR leader, and she has also coached and supported executives in a variety of industries.
Solomon will also take on the duty of building the development of Outbrain’s APAC supply business as part of her new role. She will accomplish this by establishing alliances with current, credible publishers.
Top women marketers in APAC in the field of Marketing, Agency, Platforms, SME, and Tech were recognised and celebrated at the first-ever Empowered Women Awards 2023.
