Singapore– Automobile manufacturer Audi in Singapore has recently appointed communications consultancy RICE as its new public relations (PR) agency partner for the next three years.
The partnership will see RICE using communications to drive Audi’s brand presence. RICE will also be handling the brand’s strategy and planning, media relations and activations, and content development.
Moreover, RICE will be focusing on supporting Audi’s brand growth in the premium segment and realizing its vision to bring premium electric mobility to Singapore. Leading the charges are the latest Audi e-tron GT and RS e-tron GT, which deems to be the first high-performance electric sports cars from the brand, which are available for pre-orders in Singapore.
Rudi Venter, Audi’s head of marketing for Singapore, shared that they are experiencing one of the most exciting times in automotive history, and they want to play an instrumental role in shaping the transformation as they head into a new age of mobility.
“During the pitch process, RICE demonstrated a clear alignment with us on this vision, as well as their strategic and creative thought process and ideas. We are excited to embark on a new journey with them as our PR partner,” said Venter.
Meanwhile, James Brasher, the managing partner at RICE, commented they are really looking forward to building brand love for a brand that they already love.
“Not just through the Audi cars, but also through driving experiences, and participating in conversations in the wider mobility space,” said Brasher.
In June this year, RICE also announced its partnership with IWG in Singapore and Hong Kong, two of IWG’s key hubs in Asia. The agency was selected as IWG’s partner after a comprehensive review of its communication partners worldwide.
