Philippines – BBDO Guerrero builds its creative team with the promotion of Mica Dela Rosa to creative director.
Dela Rosa joined BBDO Guerrero in 2019 as a copywriter and has contributed to the agency’s portfolio. Some customers she works with include Chowking, Cornetto, and the Department of Tourism. Notably, she was a major contributor to the development of winning ads including It’s More Fun in the Philippines and The Pepsi Can Light Stick, which won awards at contests like the Asia-Pacific Tambuli Awards and the Kidlat Awards.
As the agency’s ambassador, Dela Rosa has taken an active part in a variety of competitions, including New Stars 2023 and the Young Lions competition sponsored by the Philippine 4A. She was granted admission to the London International Awards Creative LIAisons program as one of the network’s emerging creative talents. She profited from one-on-one mentoring during this program from some of the world’s most brilliant creative minds.
Speaking about the promotion, Dela Rosa said, “BBDO Guerrero is a great place to grow as a creative. I’m very grateful for the trust, and excited to do more fun and meaningful work with our partners.”
Meanwhile, David Guerrero, creative chairman at BBDO Guerrero, said, “We are proud to see Mica develop her creative confidence over the years. She approaches work with authenticity and a unique perspective. She is a great collaborator and a joy to work with, and she has our full support as she achieves even greater things in her new role.”
