Kuala Lumpur, Malaysia – Audrey Chong is set to leave her position as chief executive officer of UM Malaysia, and from Mediabrands in all. According to IPG Mediabrands, Chong aims to pursue opportunities outside the group.
The agency also noted that interim management of UM Malaysia will now fall in the hands of CEO of Mediabrands Bala Pomaleh and managing director of UM Rina Low who will lead the team and ensure seamless operations, closely supported by Bala.
Pomaleh said, “We would like to thank Audrey for being a key member of the Mediabrands family for over five years and wish her much success with what’s next. The process of hiring a new CEO is already underway, and it is important we find the right fit for the job in terms of leadership and innovation. We have some very exciting candidates in the pipeline which will be announced in due course.”
Chong served as UM Malaysia’s CEO from February 2021, and was also previously the chief investment officer of IPG Mediabrands from 2018 to 2021. Prior to that, she was the head of marketing communications at Digi Telecommunications and the senior group account director at M&C Saatchi Malaysia.
