Melbourne, Victoria, Australia — The Chiefs Esports, a subsidiary of SQID Technologies, has renewed its sponsorship agreement with popular energy drink brand Red Bull for a further 12 months with an extension option available for another 12 months. The two entities have been partnering since 2016, with this renewal it marks the longest standing team-based major esports sponsorship in Australian & New Zealand history.
The Chiefs team and Red Bull will continue to work together with the members sustaining their responsibility as brand ambassadors alongside the catalogue of other significant traditional sports athletes and professional teams under Red Bull. This portfolio includes more than 90 disciplines, and some notable stars namely Max Verstappen, Neymar, Tyler ‘Ninja’ Blevins, RB Leipzig, New York Red Bulls and many more.
Red Bull has been an active supporter of the esports scene for more than a decade, with their first signing of an ambassador in 2006. Since then, they sponsor top teams and the largest events in each region as well as operating their own tournaments ranging between grassroots initiatives and the largest events in the world like the Red Bull Kumite, Red Bull Player One, Red Bull Guardians, Red Bull Campus Clutch, Red Bull Flick and more.
Nick Bobir, chief executive officer of The Chiefs, commented, “Red Bull has been a major supporter 6 years now and we’re extremely proud that they have again put their faith in us to continue to deliver Championships and represent the brand on the world stage. It’s no secret the Red Bull media machine is one of the most influential in the sports world and we can’t wait to produce more content to showcase our team’s journey to a wider audience.”
Red Bull will feature prominently across The Chiefs’ branding, including major jersey placement, as they strive to add to their 22x National Championship trophy cabinet. The Chiefs will be competing in the League of Legends LCO, Rainbow Six | Siege: APAC Pro League, and the Halo Championship Series where the team currently sits at 1st place. The contract will provide a 33.33% increase in Red Bull contract revenue, plus the opportunity for performance bonuses.
