Singapore – The short video sharing platform TikTok continues to rise in popularity globally, with the app being the most-downloaded app across Google Play and iTunes globally on Christmas day, the latest data from mobile data and analytics company App Annie.
Social media platforms Instagram, Facebook, and WhatsApp–all owned by the recently rebranded tech giant Meta–ranked second to fourth. Meanwhile, social messaging platforms Snapchat and Facebook Messenger ranked fifth and sixth respectively.
Encrypted messaging platform Telegram ranked seventh, highlighting continued consumer patronage of encrypted messaging services along with strong network effects from a growing user base.
Singapore-grown Shopee ranked eighth, the highest-ranking shopping app worldwide, driven by strong uptake in India, LATAM, and Southeast Asia. Spotify ranked ninth globally for downloads. The music streaming app likely received a boost in demand from its end-of-year ‘wrapped’ campaign that has been widely shared on social media.
Lastly, video editing platform Capcut ranked tenth in the most-downloaded apps globally.
In terms of games, ‘Brain Story: Tricky Puzzle’ by Onesoft ranked first following a version released on Dec 21, 2021. ‘Poppy Rope Game’, an open-world action game by Zego Studio ranked second and ‘Rocket League Sideswipe’ by Psyonix (Epic Games) ranked third — a race car soccer game popularized on PC and console, this is the latest example of a gaming title successfully migrating to mobile.
Meanwhile, streaming platforms YouTube, Disney+, and HBO Max all ranked in the top 5 as demand for streaming exclusive content remained. In the case of YouTube, consumers preferred to subscribe to remove ads. It is also noted that digital collectibles app VeVe ranked ninth by spend — an indication of the demand for NFTs.
In terms of games, ROBLOX saw the greatest consumer spend as gamers worldwide spent Christmas day building in the metaverse and upgrading avatar skins and other in-game consumables. Free Fire ranked third for consumer spend — further evidence of online multiplayer gaming driving deep engagement and cross-device play.
