Kuala Lumpur, Malaysia – In celebration of Merdeka, the Independence Day of Malaysia, oil and gas company Petronas has launched a new animated film to remind Malaysians to face the challenges ahead with ‘resilience’ and ‘love’.
The new animated film was created in collaboration with Ensemble Worldwide, the creative agency within media marketing solutions IPG Mediabrands.
Titled, ‘Demi Cinta’, which in English translates to “in the name of love”, the film features a song composed by renowned Malaysian composer Mohariz Yaakup and singer Vanessa Reynauld. It follows the stories of Malaysians from different walks of life, all of whom face their own challenges. Through it all, they are reminded of the ‘love’ they have around them, such as ‘love’ for their children, family, and country, lifting their spirits and getting them through their darkest times.
Datin Anita Azrina Abdul Aziz, PETRONAS’ senior general manager of group strategic communications, commented that they wanted to continue the storytelling journey through progressive means while staying true to their signature of evoking profound emotions to promote unity in Malaysia.
“‘Demi Cinta’ is a love song we dedicate to all Malaysians, a theme song of our strive and strides in overcoming challenges to progress as one big family,” said Aziz.
Meanwhile, Ahmad Nazril Ibrahim, the creative director of Ensemble Worldwide, shared that ‘Demi Cinta’ is a message of ‘hope’, ‘resilience’, and ‘love’ for one another through tough times, and when thinking about this film, they will take a step back and look at the lives of Malaysians today.
“Regardless of our race, religion, or status in life, we have all gone through tremendous upheaval. Despite this, we wanted to show how far we’ve come to survive this pandemic. No matter the difference in our journeys, we all have hope for the same destination – a hope for a better Malaysia. And what better way to do it, than through song,” said Ibrahim.
The film was released last 29 August on TV, and PETRONAS’ official YouTube channel and Facebook page, reaching over one million views overnight.
