Many brands still look at events as just a marketing channel, organise one-off events for product launches, for generating leads or do any other brand-building exercises. But that’s a playbook of the past.
With the fast-evolving event technology, successful brands can now leverage events to create brand communities to educate, engage and influence their consumers and customers and effectively use events for commercial success. But how?
To equip event planners and marketers with the latest trends and insights on how organisations can build engaged and sustainable event-led communities, MARKETECH APAC gathers industry experts in the region to share the winning formula to future-proof event strategies.
Agenda
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Speakers
Amit Wadhwa
CEO |
Dentsu Creative India
About Amit Wadhwa
Amit Wadhwa
CEO | Dentsu Creative India
Led Dentsu Creative India to win the Agency of the year at Cannes 2022 - the first ever Indian agency to achieve the feat. With more than 20 years of experience, Amit has worked across renowned agencies like Lowe, JWT, Mudra & Leo Burnett. He joined dentsu in 2011 and managed to build Dentsu Impact as the biggest and one of the fastest-growing creative agencies in the network. He has worked with brands like Maruti Suzuki, IKEA, Pepsi, Bacardi, General Motors, Kohler, Coke Studio, Carlsberg, Subway, Tata Beverages, etc.
Milca Javier
Head of Marketing |
Generali Philippines
About Milca Javier
Milca Javier
Head of Marketing | Generali Philippines
Over a decade of professional expertise in Integrated Marketing Communications in varied industries such as academe, food service, health care and insurance. Spearheads the overall marketing programs — from communications, to online marketing to special events — of Generali Philippines. Dabbling on being the Country Head of the global Generali CSR, The Human Safety Net, she is in the forefront of programs to raise awareness and funds to support disadvantaged families in their chosen communities.
Sophie Ahmed
SVP Market Strategy |
Hubilo
About Sophie Ahmed
Sophie Ahmed
SVP Market Strategy | Hubilo
Sophie Ahmed has 20+ years of experience in media and events; including exhibitions, conferences, awards and training across sectors. She has led successful global events, holding senior positions at Informa, Reed Exhibitions, Cannes Lions and Money 20/20. Sophie was Founder & CEO of The Virtual Events Institute (VEI), bringing together the events industry to connect and learn. Her certification program at VEI, has up-skilled 2500+ event professionals. She recently joined Hubilo as SVP Market Strategy.
Razlan Manjaji
Director, Global Events |
South China Morning Post
About Razlan Manjaji
Razlan Manjaji
Director, Global Events | South China Morning Post
Currently heading up the global events business for South China Morning Post. SCMP Events produces a portfolio of virtual and in-person events covering a broad spectrum of topics: China, education, women, property, fintech, IPO markets, aviation, tourism, digital transformation, Greater Bay Area, sustainability and healthcare, to name a few. In 2022, Razlan has launched and co-founded a couple of new initiatives on diversity and inclusion, including The Inclusion Collective, Hong Kong's first coalition of DEI professionals from corporates and NGOs to help steer and amplify conversations in the city.
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Now that in-person events are back, the latest webinar by MARKETECH APAC discusses what has been and what will be for event marketing this 2023 and beyond.
In the conversation, Sophie explains that a 365 community is a meeting place where all of the brand’s community can come together to do business, meet, network, learn and to feel part of something bigger.
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